London based artist Be No Rain releases new single 'All Night, Right?' - along with the announcement of debut album 'Strawberry Backstory' – due for release later this year.
To understand Be No Rain’s lovelorn take on pop music you must first know where it was made. A south London studio decked out with disco balls, fairy lights, and fake ivy, in many ways, looks exactly how his music sounds. Kitsch and camp in places, but unashamedly itself. It was in this utopia that Sam Frankl, who records as Be No Rain, got to work tirelessly distilling ideas he’d had over the course of a decade into a shape that represented his eclectic mind.
'All Night, Right?' is the second track to be shared from the upcoming album. With a technicolour pop sound very much of his own - the song was written in a moment of self realisation.
"'All Night, Right?’ began life as a jaded song," Be No Rain begins.
"I wrote it at a time when I felt like I’d experienced every iteration of nightlife available to me. It was about feeling unbearably alone in a crowd, how experiences endlessly repeated and how even new faces seemed eerily familiar. It was also about coming to terms with the fact that being more restrained and abstemious was making me feel better than I ever had. Ever precocious, at the time I thought I was standing on the threshold of maturity and that my youth was receding. Now I see it as a more hopeful moment, a farewell to a certain kind of youthful abandon and a realisation that a degree of self-care is a gateway to new experiences and an escape from certain destructive cycles."
Blending elements of contemporary pop music and indie rock with adept poetry, the track and the album from which it is lifted take influence from a wide spectrum of unlikely spaces.
The video partners creatively with the video for previously released single "Deadweight". Directed by Aoife Blair & Jacek Zmarz, together they depict a character who is adrift in a destructive cycle – with the new video seeing the character remember and relive a scene of events; searching for some kernel of hope, some tangent that might change the tragic ending. Eventually, a short scene is played, rewound and played again for the dying bars of the song. Having found no redemption, our character returns to fixate on the moment of heartbreak, recapitulated again and again.
Already hitting 1.5 million streams on Spotify alone, Be No Rain will continue to release music over the coming months before the album release later this year, including a feature on Armin Van Buuren's next single, set to be released in July.
Listen to the track HERE