Get To Know | Emma Oliver

Singer / songwriter Emma Oliver, recently released her debut single 'Sad Sometimes' with production duo Loyalties.

The single talks about how it’s okay to feel sad and to sit with that emotion as it processes. There’s an obvious stigma toward the outward display of emotion in our world, which can lead to pretty bad habits as a means of coping with being sad or upset.


'Sad Sometimes' tells listeners that they shouldn’t feel pressured to put on a happy face. And with being halfway through a wild year that has stirred up a wide range of emotions for everyone all over the world, sadness seems like a very normal response.


“I just want to be sad sometimes… is that too much to ask for? For the most part I think people feel like sadness is a weakness. They aren’t okay with sitting in their sad emotions and memories and instead fake happiness. I just want people to know it’s okay to be sad, to cry, to scream, to feel hurt. That’s what this song is about.”

We spoke to Emma on the new release, TikTok fame & what she is planning next...


Hey! Welcome to The Lowdown! Where are you from?

"I grew up in a small town called Waxahatchie near Dallas, TX."

When did you start making music?

"My grandmother was a huge influence of my music as I picked through her 1960s records. In high school is when I began to really get into music. I wrote songs at home in my room, recorded in my kitchen using Logic and started anonymously posting online. I wrote my first song "Somebody Else" when I was 16 and posted it on SoundCloud. It's crazy to think that it has over 200k streams now."

Musically, who are your biggest influences?

"Post Malone, JP Saxe, Nothing Nowhere."

What would be your “dream come true”?

"Getting to hang out with Post Malone for a day. He inspires me and my music a lot. I think we could have some great conversations about life and just being present. I think he's so intellectual even though he's goofy."

What’s your favourite social media platform and why?

"When quarantine started, I started posting really goofy, silly videos on TikTok. It was almost an experiment to see what kind of reaction I would get. Once I started gaining followers, I continued the goofy stuff but also started to use it to post singing videos. Since then, followers on TikTok were doubling overnight - I can't believe it's at 444k today. The video of the writing session with loyalties for Sad Sometimes blew up, and fans have shown huge support for the song since it's been released. TikTok has been a crazy journey, and I've made some really great internet friends along the way."

Who’s your biggest guilty pleasure?

"Nickelback - I grew up listening to it with my mom."

Where do you see yourselves in 5 years time?

"In 5 year, I’d like to have at least 2-3 albums released and be financially stable through music. I’ll probably be either living in the mountains or in a busy city with unlimited yellow Red Bulls in my fridge."

What can we expect from you in the near future?

"I’m really excited for my next single 'i’m sorry, i miss u' and looking forward to writing more and more."

Listen to 'Sad Sometimes' HERE Instagram: @itsemmaoliver

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