Singer and song-writer Jesy Nelson has made her triumphant return to the music scene with the release of her phenomenal new single, titled 'Bad Thing,' with the track establishing her as one of the most exciting solo artists in the UK. To coincide with the single's release, she has also unveiled a music video for 'Bad Thing.'
The powerful track perfectly exemplifies her indescribable vocals. The production of the track is done in such a way so as to not overpower her vocals. The emotion and rawness of the track is showcased as she brings a story to life lyrically. It can be said with absolute certainty that this marks the start of a new chapter in her music career.
The single isn't just about being authentic to yourself, but also to empower others - a key message portrayed through her releases. When speaking about the single, she explained:
"I don't feel like anyone has heard this side of me before. It's a real, raw, honest and vulnerable side to me."
The music video for the single is set in the East End of London in the 1960's and captures a raw and turbulent love story between a couple in the music video - Jesy and Sid, with Sid battling addiction and infidelity, while Jesy is the perfect housewife. It tells the tale of a woman lost in love in a dysfunctional relationship, with the desire that her partner will change. The closing scene of the music video for 'Bad Thing' highlights the true reality of domestic abuse, featuring a powerfully emotional performance from Jesy.
You can watch the official music video for 'Bad Thing' below:
Jesy has closely worked with charity Women's Aid to assist with the narrative of the visual aspect of the music video, with the charity taking the time to thank her for shining a light on support for women who are affected by domestic abuse.
'Bad Thing' is out now and is available to purchase and stream through all major music purchasing and streaming outlets. You can listen by clicking here.
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By Rachel Dempster