Continuing to connect with listeners everywhere, Swedish pop singer and songwriter LOVA pledges her allegiance to the 'Lonely Ones' on her new single out now via Universal Music AB / Republic Records.
LOVA showcases a more vulnerable side in 'Lonely Ones', after a string of more uptempo electro-pop tracks. With her signature delicate vocals, LOVA delivers a intimate yet empowering ballad with heartfelt, raw lyrics which will resonate with listeners. 'Lonely Ones' paves the way for LOVA's forthcoming album, set for release soon.
Regarding the song and its important message, she said,
“‘Lonely Ones’ is basically me reaching out with a hand to anyone who feels alone or has ever experienced it. Loneliness is something I think we all feel sometimes, and it can come in so many different shapes and forms.You don’t always have to physically be alone to feel lonely. You can feel alone in your relationships, at work or in big crowds of people — like me. Usually when I feel lonely, I think to myself that I must be the only one feeling like this — pathetic, boring, and unlovable — and that no one can relate or knows how it feels. But I guess the truth is that we all feel it, and knowing that and hearing other people talk about it makes it all feel a little less lonely. So, I hope this song can do just that for you. That it can be a friend to keep you company in moments of loneliness and remind you that YOU ARE NOT ALONE."
LOVA emerged in 2018 as one of Sweden's hottest new musical exports, and has since amassed over 50 million streams and received acclaim from the very best of influential tastemakers.
'Lonely Ones' is out now.