London's alt-pop one to watch NUUXS has revealed the visuals for her single 'Laundry', out now via Goldun Egg / Absolute.
Taken off her forthcoming debut album 'Heirloom' and chosen as Track of The Day on BBC Introducing, 'Laundry' is a soulful classic with a sensationally rich vocal. A groovy beat is fused together by a blend of jazz-funk, electro-pop and contemporary R&B tendancies, crossing boundaries to create something totally fresh, whist still being super easy to listen to.
The track is a personal account of domestic struggle and a socio-political commentary, told through the prism of her own experience of growing up in East London where she, and her siblings were raised by her mother on her own, whilst working in a care home.
The video is a kaleidoscopic accompaniment that visualises pressures faced by many in our society. NUUXS explains,
“The animated video was made by Charlie Cross and inspired by the metaphorical concept for ‘Laundry’, including the idea of ‘stress is a killer’ being shown in the bloodstream and the countdown on the actual washing machine itself representing ‘the pressure is on’, referring to the pressures of life as we know it. Having observed my mum, the once vivacious ballerina, turn into a very tired woman with severe back pains from all the heavy duty washing she was doing, I could see why some might turn to alcohol as a form of solace. So I guess this song is me being pissed off with how society can be, and how the government can be. This is the time more than ever that we should see community being at the forefront of leadership,"
The news of her debut album follows a stream of acclaimed EP's, culminating in 2019's 'Red Rape Mixtape' gaining support from influential tastemakers including BBC Introducing and Annie Mac. 'Heirloom' is set to cement NUUXS as one of the UK's most intriguing breakthrough artists.
'Laundry' is out now.