North Carolina indie / alt pop collective The Collection have released their new single 'Loud'.
With quality indie-folk inspired instrumentation, 'Loud' is a gorgeous and impressive addition to The Collections discography. Immersed in emotion and passion, 'Loud' is infectious, bold and striking, delivered confidently from the outset, both vocally and instrumentally with a vibrant, tap anthemic chorus. The track is an easy listening gem with a melodic and feel-good groove, forging a sound that is all their own but meant for everyone to hear.
"'Loud' is a song to those that stay quiet in the face of injustice, the white moderate, who interprets anger as violence instead of pain. It’s a call to stand up, lend our voices and our hands, to come alongside those that are hurting, and to work for real change instead of just sitting on the fence.
The song began on a solo writing retreat I took in Woodstock, NY. When I arrived at the cabin where I was staying, I realised my guitar had cracked and sounded terrible! It was a full day or 2 before the shop would open for a repair, so I created a little four-chord loop and beat on my phone and played it until this melody worked its way out. I returned home with this little iPhone demo and the band really grabbed onto the message with the arrangement, letting the verses be light and airy, suddenly stopped by a wall of sound."
The Collection is a 2019 NPR Tiny Desk Judge’s Pick and has released 3 records independently.Their raucous live show has drawn accolades nationwide and has seen them touring with pals The Oh Hellos and on various festival side stages - steadily making waves with each new record.
'Loud' is out now.
Listen HERE @collectionband
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